Mission and vision


Our mission is to achieve customer satisfaction with products of excellent quality and ensure continuity in the rangE. We strive to not only meet our commitments and client expectations but to exceed them on every level and deliver exceptional value.

Quality is our imperative!


Our vision is to be a synonym for a company that continuously develops new products and expands to new markets. We strive to be an outstanding global company and to provide innovative solutions in market in the areas of consumer, industrial al military optics.



Quality assurance is the basis on which the “Zrak” d.d. Sarajevo builds its business success and further development.

Our business goals are based on:

  • Fulfilling the demands and expectations of our customers
  • Continuous efforts to improve quality
  • Executing the planned capacity of production and reducing costs
  • Increasing productivity
  • Permanent education and innovations in the function of quality
  • Establishing and maintaining quality partnerships with suppliers
  • Expanding the market

Our uncompromising attitude to quality is ingrained in the culture of our company and shapes everything we do.